The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Seat Monster, DVD, Chase
Agency: JWT New York / New York
Client: JetBlue Category: Broadcast Design / Campaign
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea
Agency: Dentsu / Tokyo
Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Agency: good design company / Tokyo
Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elanders on Very Important Matters
Agency: Happy F&B / Gothenburg
Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
See the Music
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Scary Posters
Agency: MEMAC Ogilvy Dubai / Dubai
Client: Jam Jar Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blume
Agency: Nippon Design Center, Inc. / Tokyo
Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Military
Agency: Ogilvy & Mather Singapore / Singapore
Client: Glaxosmithkline Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Kitchen Art Series
Agency: Ogilvy & Mather Singapore / Singapore
Client: Bulthaup Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Bubbles
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline India Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
colors of India
Agency: Taproot India / mumbai
Client: Transasia Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Fridge Corporate Campaign
Agency: TBWA\RAAD / Dubai
Client: The Fridge Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Beards
Agency: Young & Rubicam / New York
Client: South Central Alaskan Beard Club Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
St-Germain 50ml Display
Agency: Sandstrom Partners / Portland
Client: Cooper Spirits International Category: Industrial Design / Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Straws
Agency: McCann Erickson / New York City
Client: Purity Organics Category: Outdoor Design / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Outdoor Design / Single
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Agency: E. Co., Ltd. / Tokyo
Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping 2009
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Visual Circus 視覺馬戲團
Agency: I-Hsuan Cindy Wang / Singapore
Client: Garden City Publishers Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Juniper Park Stationary
Agency: Juniper Park / Toronto
Client: Juniper Park Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
SVA Graduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Create a beautiful image
Agency: Ando bv / THE HAGUE
Client: Ando bv Category: Collateral Design / Promotion (Agencies creating work for individuals)
Wrapper
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral Design / Promotion (Agencies creating work for individuals)
2 Euro for a square meal
Agency: Ogilvy & Mather GmbH / Duesseldorf
Client: Duesserldorfer Tafel e.V. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Kamon Weekly Calendar
Agency: Penguin Graphics / Hiroshima
Client: Daiichi Bijutsu Printing Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stolen Signature
Agency: Bates 141 Mumbai / Mumbai
Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil
Agency: Dentsu / Tokyo
Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
STIHL Autumn Calendar 2010
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: STIHL Vertriebszentrale AG & Co. KG Category: Direct Mail / Single
Cardboard Record Player
Agency: Grey Canada, Vancouver / Vancouver
Client: GGRP Sound Category: Direct Mail / Single
Call-up Papers
Agency: Ireland Davenport / Johannesburg
Client: South African National Museum of Military History Category: Direct Mail / Single
Memo Pad
Agency: JWT HK / Hong Kong
Client: Jacobson Medical (Hong Kong) Ltd. Category: Direct Mail / Single
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda
Title:
Accord Crosstour
Category:
Broadcast Design / Campaign
Annual ID:
10235D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster, DVD, Chase
Category:
Broadcast Design / Campaign
Annual ID:
10236D
Award:
2010 Design Merit Award
Agency:
Syfy / New York
Client:
Syfy
Title:
Logo IDs
Category:
Broadcast Design / Campaign
Annual ID:
10237D
Award:
2010 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10144D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10145D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10146D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Swimming Federation
Title:
Tokyo Marathon Swimming in the sea
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10147D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10148D
Award:
2010 Design Merit Award
Agency:
good design company / Tokyo
Client:
kurkku
Title:
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10149D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Elanders printing house
Title:
Elanders on Very Important Matters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10150D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10151D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
See the Music
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10152D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10153D
Award:
2010 Design Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
Jam Jar
Title:
Scary Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10154D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Blume
Title:
Blume
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10155D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10156D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Glaxosmithkline
Title:
Military
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10157D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Bulthaup
Title:
Kitchen Art Series
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10158D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline India
Title:
Bubbles
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10159D
Award:
2010 Design Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia
Title:
colors of India
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10160D
Award:
2010 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
The Fridge
Title:
The Fridge Corporate Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10161D
Award:
2010 Design Merit Award
Agency:
Young & Rubicam / New York
Client:
South Central Alaskan Beard Club
Title:
The Beards
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10162D
Award:
2010 Design Merit Award
Agency:
DRAFT / Tokyo
Client:
D-BROS
Title:
KUDAMEMO
Category:
Industrial Design / Single
Annual ID:
10263D
Award:
2010 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
kaoiro
Category:
Industrial Design / Single
Annual ID:
10264D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Cooper Spirits International
Title:
St-Germain 50ml Display
Category:
Industrial Design / Single
Annual ID:
10265D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Annual ID:
10049D
Award:
2010 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Model Plus Magazine
Title:
Model Plus Postcard
Category:
Direct Mail / Campaign
Annual ID:
10220D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Annual ID:
10186D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Outdoor Design / Single
Annual ID:
10187D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Outdoor Design / Single
Annual ID:
10188D
Award:
2010 Design Merit Award
Agency:
McCann Erickson / New York City
Client:
Purity Organics
Title:
Straws
Category:
Outdoor Design / Single
Annual ID:
10189D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Outdoor Design / Single
Annual ID:
10190D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Outdoor Design / Single
Annual ID:
10191D
Award:
2010 Design Merit Award
Agency:
E. Co., Ltd. / Tokyo
Client:
E. Co., Ltd
Title:
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10167D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping 2009
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10168D
Award:
2010 Design Merit Award
Agency:
I-Hsuan Cindy Wang / Singapore
Client:
Garden City Publishers
Title:
Visual Circus 視覺馬戲團
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10169D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Juniper Park
Title:
Juniper Park Stationary
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10170D
Award:
2010 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Graduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10171D
Award:
2010 Design Merit Award
Agency:
Ando bv / THE HAGUE
Client:
Ando bv
Title:
Create a beautiful image
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10163D
Award:
2010 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Wrapper
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10164D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather GmbH / Duesseldorf
Client:
Duesserldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10165D
Award:
2010 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Daiichi Bijutsu Printing
Title:
Kamon Weekly Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10166D
Award:
2010 Design Merit Award
Agency:
Ogilvy / são paulo
Client:
IBCC
Title:
Excuses
Category:
Typography in Design / Single
Annual ID:
10271D
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
India Antivirus Pvt. Ltd.
Title:
Stolen Signature
Category:
Direct Mail / Single
Annual ID:
10207D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Yoshida Hideo Memorial Foundation
Title:
Idea Pencil
Category:
Direct Mail / Single
Annual ID:
10208D
Award:
2010 Design Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
APN
Title:
Hour Long Letter
Category:
Direct Mail / Single
Annual ID:
10209D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
STIHL Vertriebszentrale AG & Co. KG
Title:
STIHL Autumn Calendar 2010
Category:
Direct Mail / Single
Annual ID:
10210D
Award:
2010 Design Merit Award
Agency:
Grey Canada, Vancouver / Vancouver
Client:
GGRP Sound
Title:
Cardboard Record Player
Category:
Direct Mail / Single
Annual ID:
10211D
Award:
2010 Design Merit Award
Agency:
Ireland Davenport / Johannesburg
Client:
South African National Museum of Military History
Title:
Call-up Papers
Category:
Direct Mail / Single
Annual ID:
10212D
Award:
2010 Design Merit Award
Agency:
JWT HK / Hong Kong
Client:
Jacobson Medical (Hong Kong) Ltd.
Title:
Memo Pad
Category:
Direct Mail / Single
Annual ID:
10213D
